Chanel approached Mazarine, and a few other agencies, to present their vision for the redesign of their website. With a tight turnaround, I designed a linear visual experience; linking their luxury product and fashion shows with the pace of the runway. All while maintaining the strong and minimalist aesthetic of Chanel. The project was successful and Mazarine was eventually chosen to build the brand’s new digital platform.
Art Direction, Design & UX — Mazarine, 2011