During the second release of Motomaker, it was decided that the customization tool should be relocated to Motorola.com; allowing users to customize, learn more and place a purchase all on the same page. Users' top designs were showcased and ranked on the Moto X gallery.
Art Direction, Design & UX — Razorfish, 2014
The UI system & library were created with expandability in mind. New colors, materials, features or sections can be added without breaking the site’s structure. The UI simplicity adds a touch of playfulness while engaging user interaction. For the time being, Motomaker solely supports Moto X, however it’s design could function with any future Motorola customizable phone.