Famous for its Happy Diamond collection, Chopard is above all one of the most esteemed in the craft of Swiss watchmaking. The company approached Mazarine, and a few other agencies, to bring new vision into their digital platform. We proposed a website that would equal the level of their products. To demonstrate our idea, we shot contents for the Imperial collection and made an interactive experience that would allow users to discover the know-how and qualities of the brand through it’s best ambassadors, their watches. After pitching our concept and designs, Mazarine successfully won Chopard as their client.
Art Direction, Design & UX — Mazarine, 2011