When newly Google-owned Motorola released Moto X, it was to become the first entirely customizable smartphones on the market. To support this new concept, we created Motomaker, a platform which would allow full detailed customization on any device.
The project received the 2014 New York Design Award, was nominated at the Webby and get featured on Tech Crunch & The Verge.
Art Direction, Design & UX — Razorfish, 2014
The UI system & library were created with expandability in mind. New colors, materials, features or sections can be added without breaking the site’s structure. The UI simplicity adds a touch of playfulness while engaging user interaction. For the time being, Motomaker solely supports Moto X, however it’s design could function with any future Motorola customizable phone.
2014 New York Design Awards
The Webby Awards - Best User Experience - Nominee
The Webby Awards - Consumer Electronics & Services - Nominee
“Easily the most impressive part of the Moto X package
though is how users can customize it using MotoMaker app”
“The MotoMaker tool itself is beautifully designed
and incredibly simple.”
— The Verge