Motorola
Motomaker
 

When newly Google-owned Motorola released Moto X, it was to become the first entirely customizable smartphones on the market. To support this new concept, we created Motomaker, a platform which would allow full detailed customization on any device.
The project received the 2014 New York Design Award, was nominated at the Webby and get featured on Tech Crunch & The Verge.

Art Direction, Design & UX — Razorfish, 2014

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Motomaker_Desktop_PatternMotomaker_Desktop_Pattern

Designed for any device

Motomaker was designed to fit a wide range of device sizes while maintaining the same streamlined experience and functionality.

Motomaker_Mobile_PatternMotomaker_Mobile_Pattern

WebGL is used to create real-time, interactive 3D graphics that can run in a web browser without the need of plugins. This technology also allows new hardware colors or materials to update quickly when they’re released online.

The UI system & library were created with expandability in mind. New colors, materials, features or sections can be added without breaking the site’s structure. The UI simplicity adds a touch of playfulness while engaging user interaction.  For the time being, Motomaker solely supports Moto X, however it’s design could function with any future Motorola customizable phone.

Creative Director — Diego Aguilar
Art Direction, Design & UX — Thomas Dudon
Front end developper — Chad Drobish
3D — Ryan Decarlo
Designers — Marlies Gielissen, Ryan Kalus

Awards & Press
 

2014 New York Design Awards
The Webby Awards - Best User Experience - Nominee
The Webby Awards - Consumer Electronics & Services - Nominee

“Easily the most impressive part of the Moto X package
though is how users can customize it using MotoMaker app”

— Techcrunch

“The MotoMaker tool itself is beautifully designed
and incredibly simple.”

— The Verge

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